9 Miles – Tired and Happy – 2-21-12

What a great run today! The Saucony Kinvara 2s felt fantastic and actually after about the first half mile, I stopped worrying about them and just ran.

It was nice to just be able to run, without having to think about what I am doing or worry about re-aggravating my calf strain. I took a chance this morning and decided to run 8.0 on the rail trail in Augusta, while TheWife walked 3 miles with the Beener. I figured with an out and back course if my leg or the shoes started to bother me that it would be easier to just turn around and come back.

I also started a new “canned” training program in MiCoach, I am not a big fan of canned programs, but this one is not the same as others I have tried before. I usually prefer running for a certain distance and this program is based on the amount of time spent running. I will try it for a while to see how it works for me – something different may be what I need, there is nothing saying that I have to do exactly what it says. Continue reading

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Questions about Brands being Loyal to Runners

P question

Image via Wikipedia

Yesterday I did a post on Brand Loyalty in Running and Eric alias “Running Moose” said in his comment: “Now if I can get them to be loyal to me…”

It got me to thinking – I know a bad thing sometimes, but not this time.

This is a pretty broad statement and yet I have heard this same sentiment from many runners and even myself over the years – that brands/companies are not very loyal to their loyal customers.

I want to ask other runners opinions on this topic, before I go off and spout my opinions and theories about brands being loyal to their customers.

Questions

  1. What is your definition of loyalty to a customer?
  2. In your opinion what do brands do now to show loyalty to their customers?
  3. What could brands do differently to show more loyalty to their customers?
  4. How could brands use Social Media to create better brand loyalty by customers?
  5. What do you personally expect in return for being loyal to a brand?

If you could respond to the questions in the comments section below, I will put together a post with the results after Friday.

No I am not doing this as a study for any of the brands, this is something that I am just doing.