Questions about Brands being Loyal to Runners

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Yesterday I did a post on Brand Loyalty in Running and Eric alias “Running Moose” said in his comment: “Now if I can get them to be loyal to me…”

It got me to thinking – I know a bad thing sometimes, but not this time.

This is a pretty broad statement and yet I have heard this same sentiment from many runners and even myself over the years – that brands/companies are not very loyal to their loyal customers.

I want to ask other runners opinions on this topic, before I go off and spout my opinions and theories about brands being loyal to their customers.


  1. What is your definition of loyalty to a customer?
  2. In your opinion what do brands do now to show loyalty to their customers?
  3. What could brands do differently to show more loyalty to their customers?
  4. How could brands use Social Media to create better brand loyalty by customers?
  5. What do you personally expect in return for being loyal to a brand?

If you could respond to the questions in the comments section below, I will put together a post with the results after Friday.

No I am not doing this as a study for any of the brands, this is something that I am just doing.


4 comments on “Questions about Brands being Loyal to Runners

  1. I get really annoyed when I find a product I like (running shoes and workout bras in particular) and the company ‘improves’ it so much that it’s no longer the same product.

    I’ve started buying my running shoes in pairs, especially when I find them on sale. No guarantee that next year’s model will actually be better than this year’s!

    Thanks for a thought-provoking post.

  2. Loyalty to me is communication. If a brand has a great product and decides to make changes – in style, availability, price, whatever – then I like to know ahead of time so I can stock up. I also like to know why changes get made. Social media is the perfect, inexpensive, and easy way to put the word out about a product change. Or new product that goes first to tried and true buyers.

  3. I hate it when you find a running shoe you really like and it;s a popular shoe and then they discontinue it ,at that point I have found myself going to another Brand

I moderate all comments, if it is inappropriate it will not be published.

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