Everything Nike 5-23-12
Since I started running in Nike running shoes again on Monday, I got to wondering what other stuff from Nike do I have?
Can I Do It?
I got to wondering if I could pull off a Nike only clothing/accessories and the picture is what I ended up with. I could have even done the watch, because I have a Nike heart rate monitor that I wear as a watch quite often, I just forgot to put it on.
What did I end up with going from the top down:
- Hat – During the run, I ran in a white Nike running hat, but I am trying to not wear a hat when having pictures taken – I want to show off my gray hair! :-).
- Shirt – Compression shirt – still have a slight roll around the middle, but not too bad for an old fart! I wouldn’t wear a compression shirt by itself all the time – I still need to firm up the upper body a lot, but I do like to wear it as an undershirt – it really cuts down on nipple chafing even in warm weather ;-).
- I have a couple of other compression shirts and an “old” singlet that felt like I was wearing a small tent when I tried it on – that is why I went with the compression shirt.
- However, I don’t have a Nike running jacket, but I do have a headband/ear warmer and gloves for colder weather.
- Shorts – This was the toughest one. I only have one pair of Nike shorts left and they were on the clothes line drying (still my favorites after all these years), so I had to go get them, but they are 7-8 years old and starting to look pretty tired.
- Underwear – I am running in Nike Pro Combat Compression shorts. I have bought a couple of pair of these each month for the past couple of months and love them. I don’t get chaffed when I wear them, plus they are pretty damn comfortable too.
- Socks – Nike Dri-Fit – it took me a while to get used to how snug they were, but now I really like them.
- Shoes – My new Nike Free 4.0 v2 – which caused this post Continue reading
Image via Wikipedia
Yesterday I did a post on Brand Loyalty in Running and Eric alias “Running Moose” said in his comment: “Now if I can get them to be loyal to me…”
It got me to thinking – I know a bad thing sometimes, but not this time.
This is a pretty broad statement and yet I have heard this same sentiment from many runners and even myself over the years – that brands/companies are not very loyal to their loyal customers.
I want to ask other runners opinions on this topic, before I go off and spout my opinions and theories about brands being loyal to their customers.
- What is your definition of loyalty to a customer?
- In your opinion what do brands do now to show loyalty to their customers?
- What could brands do differently to show more loyalty to their customers?
- How could brands use Social Media to create better brand loyalty by customers?
- What do you personally expect in return for being loyal to a brand?
If you could respond to the questions in the comments section below, I will put together a post with the results after Friday.
No I am not doing this as a study for any of the brands, this is something that I am just doing.
Probably it is better said, the lack of brand loyalty in running – at least from my experience.
Brand loyalty is something that companies have tried cultivate with their customers, ever since people began to buy/sell or trade. If a company can get you to believe that their product is better for you than their competitors, you will come back for repeat business when you need that product again.
Companies/brands also hope that you tell your friends, family or others that you have influence with, about how great a product that company has, so they will in turn buy from them. A very simplified version of marketing 101.
Am I an expert on marketing or how to develop brand loyalty? Hardly. I am simply a consumer, who has bought a lot of stuff over the years. I have also been a runner for a while and have seen a lot of the running companies attempts to garner my brand loyalty, to their products or company. Continue reading