Brand Loyalty in Running

*Saucony

Probably it is better said, the lack of brand loyalty in running – at least from my experience.

Brand loyalty is something that companies have tried cultivate with their customers, ever since people began to buy/sell or trade. If a company can get you to believe that their product is better for you than their competitors, you will come back for repeat business when you need that product again.

Companies/brands also hope that you tell your friends, family or others that you have influence with, about how great a product that company has, so they will in turn buy from them. A very simplified version of marketing 101.

Am I an expert on marketing or how to develop brand loyalty?  Hardly. I am simply a consumer, who has bought a lot of stuff over the years. I have also been a runner for a while and have seen a lot of the running companies attempts to garner my brand loyalty, to their products or company.  Continue reading

Advertisements

Stay Connected to Running-Even When Injured

A Long Time Ago - 1979

Mike W over at Just a Little Run wrote a post Just a Little Run…: Making It Count., about what to do when injured and he offered a lot of great advice on things you can do while you are injured to stay active.

I added one more thing and I think it is an important one.

Stay Connected

(online or face-to-face)

Many runners when they are injured (whether it is running related or not) have the tendency to isolate themselves away from other runners and stop participating in a community that they were so active in before they were injured. Especially if the injury will mean a long period of not running. Continue reading

TweetCloud – What have you been saying?

One of the things that I liked to do as a teacher is create Word Clouds, so that I could have a quick visual of what the piece I was read or writing was really talking about.

Today I was going through the applications that I have authorized to access my Twitter account and came across TweetCloud. It was an application that I used to see what words I use the most when I first started on Twitter and every so often would check it out.

Since I have changed my focus of what I talk about on Twitter, I thought it would be interesting to see which words would be the most used. Below is my Tweet Cloud: Continue reading

Epic Internet Fail at Home 1/11/12

A new day dawning 🙂

We are experiencing an Epic Fail of the Internet at my house.

So I am just a little frustrated!

We were having some pretty significant issues with the Internet most of last night, being slow, browsers crashing and it just acting wonky (good technical term).

That isn’t good for someone who is trying hard to increase his web presence and get a blog off the ground that is just over a month old.

Last night I tried to get involved with a podcast that was being made, then “talk” on #fitblog’s weekly Twitter chat – on a topic that relates directly to what I am attempting to do and even when checking my email it was not working well. Continue reading

Are You a Creature of Habit?

We are such creatures of habit.

Do you have a certain daily routine that you follow and when you are not able to follow it, you feel stressed out because of it.

I am very lucky my daily routine has evolved into a pretty consistent and comfortable one, where I go at my pace, while continuing to get a lot done.

This morning I had to get up at 5:30 A.M. to make sure that I got to the hospital for my Dad’s procedure. So everything felt rushed and hurried, until around 9:00 when I was able to sit down in the cafe, while Dad was in the operating room. Continue reading

Bangor City Forest Run & Janathon Day 7 – 1/7/11

Dad is doing fine, will be in the hospital for a bit though. I hate hospitals more than anyone will ever know and I always feel like crap after being in one for very long.

So after leaving the hospital this afternoon, I needed to go for a run to clear my head and figured that I would go over to City Forest. Continue reading

Thank You for your Support

Yes this is me about 1960

I want to take a moment to thank everyone who supported and helped me over the past month or so, while I was getting “A Veteran Runnah” up and running during December.

I really, really appreciate the comments, suggestions and the number of you that have taken the time to read “A Veteran Runnah” in the short time it has been up and running (yes bad pun).

I created this blog back in early November as a niche running blog and then decided to shelve it and use my primary blog “One Foot In Reality” as an everything blog. That plan didn’t work too well.

Different Audience

OFIR was geared to a different audience and I was writing about running more and more. At the end of November I was writing so much about running/health that I decided that I did need a niche running blog and on December 1st, I started posting regularly to “A Veteran Runnah”. Since that time “A Veteran Runnah” has become my primary blog and OFIR the secondary.

As part of the switch to “A Veteran Runnah”, I imported my running related posts from “One Foot In Reality” and “Time to Run Again”. I wanted one place where all the posts from when I started running again on June 15, 2011 would be. That is why there are posts back to June.

I can’t believe how well “A Veteran Runnah” has done since December 1st.

Without your support, this dramatic growth would not have been possible.

I love the online running community that I have met mainly through Twitter, (#FitFluential, #RunChat #Fitblog #running #runnerds) and blogging (there are so many great running blogs out there) – gotta add Google+ in there as well. I have even started using Facebook again, because that is where many of you are. The amount of support, ideas and advice given freely in this community is simply amazing.

I just wanted to tell everyone how grateful I am for your support to me in my efforts to return to running in a sensible way and the way you helped “A Veteran Runnah” first months such a success.

THANK YOU AGAIN!!!!

Keep smiling and good things will happen! 🙂

Originally written by Harold Shaw published at “A Veteran Runnah” © 2011 – All Rights Reserved. Excerpts and links may be used, provided that full and clear credit is given to Harold Shaw and A Veteran Runnah” with appropriate and specific directions or links to the original content.

 

Enhanced by Zemanta

Flame-out Conversations on Social Media

By Engineering at CambridgeNo real name given 

This post is a bit of a tangent for me and “A Veteran Runnah”, it looks at the stress that a conversation on a social media site can produce if you decide to let it go too far.

Last night on Twitter I got into a discussion with someone I have talked with on several occasions about the label of runner versus jogger (which is a bit of a hot button for me) and we finally agreed to disagree and changed the subject over to talking the weather instead of letting our conversation turn into a pissing contest where no one wins.

The other person made a Tweet discussing running versus jogging and his view of what constituted the difference and I tweeted my disagreement with his position on joggers and runners:

Me: “Disagree it isn’t the time that matters so much, as the getting out and doing it 🙂 #runchat”

Other person:  “Not me, if I am slow, then I’m a “night jogger” like in the book “Once a Runner” Don’t want to be a night jogger. Anyone can jog.”

Me:  “Sorry strongly disagree with you, if you go out there and put in the effort you are a runner, no division except age on runs”

Other person: “We’ll have 2 agree 2 disagree, trying is good, but doesnt make U anything, I can throw a football but I’m not a QB, running = fast”

Me: “no not everyone can or will run or jog, it takes a different look on life to be out there doing it whether slow/fast”

Other person: “Like folks that walk a marathon, they didn’t run it. Sorry Just my view. Running means something. Yes, the slower folks can be tuff”

Me:  Agree 2 disagree, but I know that I am a runner, no matter the speed or what others may say 🙂

Other person: “I no that I’m not a runner, just a jogger & a fail until I can get below 20 minutes, just a goal I set 4 myself, don’t judge others”

Me:  “I think this is where I tactfully suggest changing subjects, there is no winning this disagreement. How is the weather? :-)”

Other person: “Weather is good! Could be better if there was snow! LOL!

It was a good conversation, but neither one of us was going to change our perspective based on a Twitter conversation and I recognized that. Instead of going “balls to the wall” and continuing the disagreement, escalating it pointlessly, I decided to stop it and change the subject, which was a lot harder for me than continuing the argument.

Why would I stop the great discussion that we were having? I did this because I like and respect the other person and want to keep the good relationship we have started to form through Twitter.  There was also a certain level of defensiveness starting to show up in both of our Tweets and I recognized the from past experiences what was starting – the start of a “flame-out”. So I put the brakes on and stopped it before any damage was done.

Growing up is hard, but I think that I am finally starting to. Damn – does that means that I have to behave myself and accept elder statesman status – hell no!!!!!  It just means that I watch what is coming out of my mouth (fingers) more and be more accepting when someone disagrees with my (in mind correct) position and find out the reasons and facts behind their stance before I go off half-cocked.

Does the need to be right all the time color our conversations on Twitter, Facebook, Google+ or other social media sites? From what I have seen of some of the public chats/conversations on those sites and others, there are a few out there who believe that way.

They get all bent out of shape if someone dares to disagree or has a different perspective on a subject, especially the more controversial ones such as politics, religion, sex, etc. Just this little exchange over an insignificant label about running could have gone over the edge and become a “pissing contest” where neither was listening to what the other was actually saying and gone on to being a bad flame-out.

I think most of us have watched these occur on social media sites and there is nothing good that comes out of a conversation that has devolved into a pissing contest, except hard feelings and looking stupid to others using that service.

No I honestly believe that we have a responsibility to disagree with those that we disagree with and to back up our reasons with more than “I said so”.  We need to do it politely and have our disagreements be based on civility, instead of name calling, resorting to intimidation, bullying, emotional one-upmanship, bait/switch topics or other tactics intended to attack or demean others you are talking with just to have the last word, push a certain perspective or make it seem that you are right not matter what.

I don’t go to social media sites to get stressed out and argue with other participants. I go there to learn, have conversations with others and if we disagree, do so civilly instead of carrying the disagreement to extremes.

Although at no time did this conversation reach those levels, it could have and I am glad that at the point when I was beginning to feel a little shall we say defensive, we switched the topic to a more neutral one that was not controversial to either one of us.

We continued to talk for a few more minutes and learned a little more about one another that we hadn’t known before. Which I really think is the purpose of social media, its ability to bring people together who wouldn’t have talked before. If we had gone any further with the other topic, I do not believe that we would have continued the collegial conversation that we ended on, so I am thankful that we stopped when we did.

Is this the best way to handle a disagreement online or even face-to-face when a disagreement happens and you know there will be no changing the other person’s mind at that time – just stopping and changing the subject?

  • Have you ever gotten into a pissing contest with someone online?
  • Was it worth the stress and time?
  • Did they stop and suddenly see the light of your side?
  • Did you let it go or did you continue the hostilities?
  • How did you feel after you stopped.

No flame out conversations on social media platforms are not worth the stress and worry that they cause, all too often it is simply better to walk away – it may not be easier, just better.

🙂 Keep smiling and good things will happen!

Originally written by Harold Shaw published at “A Veteran Runnah” © 2011 – All Rights Reserved. Excerpts and links may be used, provided that full and clear credit is given to Harold Shaw and A Veteran Runnah” with appropriate and specific directions or links to the original content.

 

Enhanced by Zemanta

Choosing a new Running Shoe

Between now and January 1st, a lot of runners will be buying new running shoes.

Well at least some of us will – TheWife would kill me deader than a doornail, if I went out and bought a new pair of running shoes before the first of the year, actually before next spring, since I just got a new pair in November, which I really love.

So I will have to live vicariously through those of you who do buy shoes between now and then, when you go ahead and plunk down between $50 and $200 for a new pair of running shoes.

Have you been drooling over the newest (__ you put in the brand and style__) and all the ads, tech specs and pictures of people running in cool places, has got you sold that shoe is the one you are going to spend your money on.

Caveat Emptor = Buyer beware

Do you really know what kind of shoe you need for your personal running style or has the marketing hype gotten a hold of your soul and made you salivate over a certain shoe. So much that you just have to have it – no matter whether it fits you correctly or not. I know that I have played that game before and gotten shoes that didn’t fit quite right or were not right for the kind of running that I would be using them for, just because I got caught up in the hype about a running shoe.

My advice to you after making this mistake far too many times is to

Do Your Own Research

Before you go out looking for new shoes!

Ask yourself:

What kind of running are you going to mainly do with these shoes?

  • Outside winter running in winter conditions
  • Outside running in decent weather
  • How many miles are you running – this makes a big difference on what you really need
  • Treadmill
  • Trails
  • Roads
  • Minimalist aka Barefoot

Those are all different styles of running and might need different shoe styles

Other questions to ask yourself

  • Do you have any special requirements for your shoes?

minimalist, stabilization, light, big runner, orthotics, wide feet, narrow feet, over-pronation, supination, etc.? If you don’t know these terms most of the running magazine websites have great glossaries that give definitions of what these terms mean.

  • Do you have a brand of shoe that you have used successfully in the past and like?
  • Is your current model working for you and worn out or is it just not working for you?
  • Do you just want to try something new? Why?
  • What is the purpose behind wanting to change brands/models?
  • Has your current model been “updated” or discontinued? What are the reviews of the updated version?

Ask yourself these questions and any others that you can think of that you want to answer before going further

Write it down

I have found if I go ahead and create a word processing document and write out the answers to the questions I have. That I tend to look at what I am looking for in a running shoe a little differently or closely, than I do when just say I need a new pair of shoes and go out and get them.

Type of Running

Now that you have answered the questions and figured out how you will be using your new running shoes, you will have narrowed down your choices or style considerably. Just by having a better idea of what you are actually looking for in a running shoe. Instead of simply listening to the hype, you may have chosen the same shoe, but at least now you know why chose them and it was more than marketing magic.

At this point you should have around ten models/styles to research further.

Start Your Research

Go to some of the running magazines, Runners World, Trail Runner, Running Times, etc or their website and look through their running shoe reviews or look for blogs that do a lot of shoe reviews like The Running Shoe Guru or other similar blogs. Also looking in the comments sections for many of these reviews will give you hidden gems that you need to know before buying a pair of running shoe.

You can also do a shout-out on Twitter, Facebook or Google+ for recommendations from people who are running in the shoes you are interested in. Which can give you some very important information about the shoes you are considering.

Once you have narrowed your search down a little more, go to the manufacturer’s website of shoes that you are interested in and look at the specs and the write-up from them and compare their claims to what you have learned from other sources. Sometimes the claims and the real-world usage do not match up and it is important to know the differences.

Then go to the website of the places you plan to visit when you are going to go shoe shopping (if they have one) and check out the prices, shoe write-ups or other information. Comparison shopping is an okay thing to do. You might be able to negotiate a little if you have enough information.

Pros/Cons

Write down on your W/P document the pros and cons of each shoe from your perspective, based on how you will use the shoe. Do this for each shoe you are really interested getting, you might be surprised at how this turns out.

Are you now prepared?

If you do some of this research before you leave the house or shop online you will be better prepared and have an idea of at least 4-5 shoes that you want to look at more closely when you go looking for those shoes and what they will cost you for the privilege of running in them.

Next up what to do when you actually leave the house to shop for a pair of shoes.

Originally written by Harold Shaw published at A Veteran Runnah © 2011 – All Rights Reserved. Excerpts and links may be used, provided that full and clear credit is given to Harold Shaw and A Veteran Runnah with appropriate and specific directions or links to the original content.

 

Enhanced by Zemanta